UCCE Kings County
680 Campus Drive
Hanford, CA 93230
Phone: (559) 852-2730
Fax: (559) 582-5166
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A 1999 survey of California farm operators revealed a growing need for materials on two increasingly profitable industries: agritourism and nature tourism. Farmers and ranchers have heretofore lacked a centralized resource for obtaining such materials, in a time when opportunities abound for tourist ventures to take root.
From 1998 to about 2000, more than 40 percent of the Temecula Valley vineyards were removed due Pierce’s disease, which is spread by the glassy-winged sharpshooter. In 2000, the California Department of Food and Agriculture received money from the federal government to provide compensation to growers and alleviate the impact of their losses caused by this disease. In order to process the amount of compensation, both the growers and CDFA required current information on production practices and costs of establishment for winegrape production in the impacted areas.
Despite the enormous strides made in modern negotiation and conflict management theory, practitioners sometimes find themselves floundering. In the traditional approach, mediators bring the contending parties together where each has the opportunity to explain his or her side while the other side listens. In reality, this approach often increases the contention between the stakeholders. Also, in this traditional approach mediators tend to take a very active part in the process, where stakeholders talk to the other party through the mediator rather than addressing each other directly. One of the concerns with this conventional approach is that mediators often take on the role of arbitrator in the process.